Why Milk? Benefits of Milk Marketing

BoxTop Media provides marketers the ability to reach moms and families in-home and in-store through advertising and promotion programs on milk containers. BoxTop secures exclusive contracts with dairy processors and leading grocery retailers, creating a national network reaching consumers in the top 100 markets, with distribution in over 50,000 stores.

Clients – including General Mills, Kraft, Kellogg’s, Quaker, Disney and Paramount – use BoxTop Media to drive sales for existing brands, launch new products and support corporate initiatives across multiple brands. Here are a few reasons why Brands use BoxTop Media:

1. RESULTS. In independent research conducted by PDI/Knowledge Network, BoxTop campaigns increased household penetration (new/returning buyers) and generated significant increases in volume sales ~ 10-54%.

2. EXTENSIVE REACH & FREQUENCY.

• 96% of households drink milk.
• Milk is the most frequently purchased item in supermarkets.
• Consumers see milk containers everyday, multiple times per day -- on kitchen tables, in refrigerators and in grocery aisles. Over 4 glasses of milk are consumed per household each day – over 120 times per month!

3. DESIRABLE AUDIENCE. Milk is an All-American, healthy association for your brand and message, offering a lasting impression with moms and families. 90% of milk is purchased by the female head of household.